A shift in beverage trends can be seen during the summer. NielsenIQ identifies various trends driving summer beverage choices in the name of health and sustainability.
Seasonal release available in variety pack featuring 4 flavors
June 8, 2023
Topo Chico Aguas Frescas Hard Seltzer, a summertime special inspired by a classic staple of street markets, taquerias and restaurants, is now on shelves. Offering a modern adult take on traditional aguas frescas, the hard seltzer comes in fruit flavors like Passionfruit Mango, Citrus Tamarind, Ripe Watermelon and Hibiscus Lime.
To kick off summer 2023, PATH Water launched a limited-edition summer bottle for on-the-go summer activities. The 25-ounce still water bottle features all things summer fun and will be available June 1 through September, the company says.
Variety pack launch coincides with Chief HARD Officer sweepstakes
May 18, 2023
Just in time for summer, HARD MTN DEW is releasing a brand-new, limited-edition variety pack. The HARD MTN DEW Baja Blast Variety Pack is a summertime exclusive 12-pack featuring HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness: HARD MTN DEW Baja Blast Pineapple, HARD MTN DEW Baja Blast Mango and HARD MTN DEW Baja Blast Punch.
Launch coincides with “Flavor For Every Vibe” campaign
May 1, 2023
Vizzy Hard Seltzer, a brand of Chicago-based Molson Coors Beverage Co., is bringing the heat this summer with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of “Flavor For Every Vibe,” a fresh advertising campaign featuring bold, never-before-seen TV ads and a nationwide packaging glow-up.
Limited-edition drink also available in slush form at select SONIC restaurants
April 3, 2023
Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.
Disorderly TeaHouse, a brand of Lagunitas Brewing Co., released its new VariTEA variety pack. Available in time for summer, the 12-pack contains its current flavors Yuzu Lemon and Mixed-Up Berries as well as its summer flavor Peach Slice.
Twelve5 Beverage Co. released its new seasonal collection of REBEL Hard Coffee for summertime sipping: REBEL Hard Coffee’s Hard Berry Crisp Latte, a blend of berries and smooth cream.