Canton, Mass.-based Dunkin’ Donuts announced that it is expanding its beverage menu by adding cold-brew coffee at participating Dunkin’ Donuts restaurants in the Metro New York and Los Angeles markets. The rich, ultra-smooth, full-bodied cold-brew coffee is handcrafted in Dunkin’ Donuts restaurants in small batches and served every day while supplies last, the company says. The offering soon will become available at participating Dunkin’ Donuts locations throughout the country later this summer, it adds.
Kinky, a brand of Prestige Beverage Group, added two new flavors to its line of ready-to-drink cocktails: Kinky Cocktails Red and limited-edition Kinky Cocktails Summer.
As summer draws closer, many consumers daydream of sitting by the pool with a drink in hand, and that's exactly what those in the beverage industry are daydreaming of too.
Functional water brand launches Soulshine ticket giveaway on Facebook
June 11, 2014
Bothell, Wash.-based functional water brand Essentia Water will be keeping yoga and music fans hydrated this summer as the official water of the 2014 Soulshine Yoga & Music Tour.
Marketing initiative marks beer brand’s first bilingual, multicultural summer campaign
May 19, 2014
Corona Extra, brewed, marketed and supplied by Constellation Brands' Beer Division in the United States, kicked off its first-ever bilingual and multicultural summer campaign on May 6 with the launch of “Fill Your Summer.” The 360-degree marketing initiative aims to solidify the brand’s place as the go-to beer for summer by focusing on a single idea that is relevant to both Hispanic and general market consumers: the idea that Corona turns an ordinary summer moment into something extra, according to the brand.
Sweepstakes offers chance to win Hawaiian summer fun prize package
June 25, 2013
Kona Brewing Co., Kailua-Kona, Hawaii, invites its beer fans of legal drinking age to share their summer fun photos with the Kona Brewing Summer Bucket List sweepstakes. One grand prize winner will be treated to an endless summer of bucket list activities in the surf, sun and sand in Hawaii.
50-day contest awards daily winners with hydration prize packs
June 24, 2013
Bothell, Wash.-based Essentia Water kicked off its Super Summer Hydration Giveaway on June 21. The 50-day online promotion runs through Aug. 9 and is hosted at www.essentiawater.com/super and on Essentia’s Facebook page.