POM Winderful extends partnership with NBC's "American Ninja Warrior"
July 14, 2017
In celebration of the nation’s first solar eclipse in 99 years, which will take place Aug. 21, Backwards Distilling is inviting consumers to enjoy a vodka that is equally rare.
Coca-Cola, Dollar General team up for military campaign
July 14, 2017
Liquid Management Partners, the manufacturer of Liquid Ice Energy Drink, announced the launch of its first seasonal packaging: Liquid Ice America. With its red, white and blue patriotic packaging, Liquid Ice America will be available throughout the summer in 12-ounce cans at participating retailers in more than 40 states through select Anheuser-Busch, MillerCoors, PepsiCo and Coca-Cola distributors.
Stella Rosa Black, Stella Rosa Platinum feature limited-edition packaging
July 14, 2017
With summer officially here, Riboli Family Wine Estates announced the release of its Stella Rosa Black and Stella Rosa Platinum in limited-edition, patriotic packaging.
To celebrate Independence Day and summer, American consumers’ drink options continue to abound. According to New York-based Nielsen’s consumer insight titled “A Flavorful Fourth of July,” broadly appealing flavor profiles are dominating the beverage alcohol market.
Lemonade Tea combines brand’s fresh-brewed iced tea with lemonade
July 5, 2017
Atlanta-based McAlister’s Deli added a new offering to its beverage menu just in time for the hottest month of the year. Combining two made-with pure cane sugar beverage favorites, Lemonade Tea is a blend of freshly brewed McAlister's Famous Tea and Lemonade, the company says.
Flavored malt beverage available through Labor Day
June 20, 2017
Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.
PicoBrew announced the release of PicoStill, a patent-pending, small-batch distilling device that is designed to work with all of the company’s countertop brewing appliances. Topped with a copper distilling coil that fits over the Pico C Keg, the machine can be used to distill hop oil, water and essential oils, the company says.
Moosehead Breweries marks 150th anniversary with milestone label
June 16, 2017
The COOLERPACK is the newest edition to Heineken’s range of packaging configurations. Designed to pop open the top, fill the pack with ice and chill Heineken, the COOLERPACK also will keep consumers cool in the heat, driving incremental sales and profits for retailers who stock and display the innovative new item, it explains.