A rebounding economy as well as convenience and a healthy image have helped bottled water sales recover from years of decline in 2008 and 2009, according to Chicago-based Mintel’s U.S. “Bottled Water” report released in March.
Although the plastic bottle market in the United States serves a number of different industries and manufacturers, the beverage business continues to play a large role.
The Coca-Cola Co., Atlanta, as well as Dearborn, Mich.-based Ford Motor Co., Pittsburgh-based The H.J. Heinz Co., Beaverton, Ore.-based Nike Inc. and Cincinnati-based Procter & Gamble announced the formation of the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100 percent plant-based PET materials and fiber in their products.
Uncle Matt’s Organic announced the addition of a new 12-ounce line of premium organic juices in its most popular juice varieties: Pulp-free Orange, Calcium with Vitamin D Orange, Orchard–Style Apple, Grapefruit, and Homestyle Lemonade.
A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
Packaging can be an important, yet difficult decision for beverage-makers. In this month’s category focus article about kids drinks, Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago, notes that the kids market has been a little bit slow to embrace packaging innovation, but is starting to pick up steam. However, resealable pouch packages, the benefits of which include on-the-go convenience, have begun to catch on in the category, she says.