For the second consecutive year, The International Bottled Water Association (IBWA), Alexandria, Va., and New York-based Beverage Marketing Corporation (BMC) announced that bottled water is the No. 1 beverage in the United States, by volume.
First impressions and drawing consumers in through vibrant packaging, eco-friendly shapes, smaller pack sizes and tactile experiences are galvanizing the beverage market.
The brand’s packaging engineering team developed a new process to provide the PET bottle with the same “pop” sound that consumers hear when opening a glass bottle of Snapple.
Nestlé Pure Life Purified Water, a brand of Nestlé Waters North America, announced the introduction of a 700-ml bottle made from 100 percent food grade recycled plastic (rPET), excluding its label and cap, which are recyclable but not made from rPET. The new package is available starting this month on retail store shelves in North America, the company says.
Snapple released new PET versions of its iconic glass bottle. However, when the brand decided it was time to make the change, it was faced with a dilemma.
With Industry 4.0 driving technological innovation and automation, plastic bottle manufacturers are releasing more energy-efficient blow-molding machines that can not only produce high-quality, lightweight bottles but also keep total cost of ownership low.
Although suppliers are innovating emerging packaging materials, like pouches and cartons, glass, aluminum and plastic, namely PET, continue to remain dominant in the beverage industry. In addition to the product protection that these packages provide, they’re also offering beverage-makers several other benefits.