Bottled water poised to the be largest beverage category by volume in America by 2017
May 25, 2016
The International Bottled Water Association (IBWA), Alexandria, Va., in conjunction with New York-based Beverage Marketing Corporation (BMC), released 2015 bottled water statistics, which show that Americans’ consumption of bottled water increased by 7.9 percent and bottled water sales are up 8.9 percent from the previous year, according to the companies.
Consumers’ demands for sustainability, as well as a societal drive to “go green,” have impacted the beverage industry in many ways. As companies within the beverage market increase their awareness and actively push to make their products and facilities more eco-friendly, suppliers across all areas of the industry have accommodated, and conveyors are no exception.
When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
To help mark the 46th anniversary of Earth Day, hundreds of groups across North America have registered their events on earthday.org. Although numerous associations are doing their part to help fuel the environmental movement, consumers still are looking for guidance when it comes to one of the most common environmental practices: recycling.
Next month, for the first time, Diet Coke, a brand of Atlanta-based The Coca-Cola Co., will be available in millions of unique package designs with the launch of the Diet Coke It’s Mine program, the company says. The initiative, a continuation of the brand’s Get A Taste campaign, launches Feb. 1.
New IBWA infographic compares environmental impact of beverage containers
December 18, 2015
The International Bottled Water Association (IBWA), Alexandria, Va., released a new infographic about landfill space and environmental footprint of PET plastic bottled water containers.