Paxton Products’ new Ionized Air System can be used to remove particulates, dust and contaminants from surfaces by using its powerful ionization capabilities coupled with Paxton’s centrifugal blowers and air delivery systems.

Although it’s important to consider the end-consumer when choosing a labeling material, beverage-makers also need to look at the larger labeling picture and their teams’ abilities, advises Lou Iovoli, vice president of strategic partnerships for Hammer Packaging, Rochester, N.Y.

Versatility can be a key component in many forms of business. For beverage manufacturers, developing products that are not only refreshing but also functional is not an uncommon practice; however, versatility doesn’t end with the finished product; it also can extend to its packaging — even its secondary packaging.

 When the fairy godmother in Walt Disney’s version of “Cinderella” dressed the maiden for the ball, she made sure that everything fit perfectly — including that ever-important glass slipper.  

 For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”  

Code Blue, a zero-calorie, all-natural functional beverage, was originally introduced in cans. After discovering that consumers were mistaking the product for an energy drink, the company moved the product from cans to 12-ounce PET bottles.

 The United States market was introduced to 1,709 new beverages from January to July 2011, according to Chicago-based Mintel International’s Global New Products Database. With so many new products in the beverage sector, companies continue to search for ways to help their products stand out on store shelves. These store-shelf marketing initiatives are not only impacting the beverages, but also the labeling equipment for the products, equipment manufacturers say.