The formulation has been carefully and meticulously perfected and packaged. And the next step is just as crucial to marketing the product and ensuring success of the brand — printing and applying labels.

Rehrig Pacific Co. introduced a new direct-store-delivery (DSD) solution: its DSD GeoSystem (DSD-GS).

According to business blog Bizshifts-Trends, Al Ries and Jack Trout popularized the concept of “positioning” in the retail shelf space in their 2000 book “Positioning: The Battle for Your Mind.”

Norwalk, Conn.-based PDC International Corp. announced that it will demonstrate its multi-use shrink-sleeve labeler at Pack Expo East, which will take place Feb. 16-18 in Philadelphia.

When Geoff Soares, chief executive officer of Summit Beverage Group, Marion, Va., purchased the company back in spring 2013, he knew little about the beverage business, he says.

Some consumer packaged goods products take a cue from their competitors and play it safe at retail by blending in. But in the increasingly competitive beverage space, many brands are daring to be different.

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.

The expectation among many consumers is that the PET bottles they divert into the recycling stream are transformed into new bottles. This not only keeps those bottles out of the local landfill, but it also provides a closed-loop and sustainable source of material for new bottles.

As technology continuously shows us, reducing the size and weight of products is a major market trend.

Verst Group Logistics offers one-source shrink-sleeve contract decorating for consumer packaged goods brands.