Experts note that various trends are facilitating an increase in usage of stretch and shrink labels, including proliferation of functional beverages, sugar reductions, natural ingredients as well as ingredient transparency.

The system is a great value for an entry-level investment or when moderate speeds are needed for producing eye-catching labels.

The additions are part of a broader strategy to help converters grow their business with innovative and eye-catching packaging formats.

As beverage-makers expand their portfolio whether it be flavors, packaging or both, labeling equipment manufacturers are developing machinery that can handle the effects of SKU proliferation.

Although much attention is given to primary packaging materials, suppliers in the labeling market are seeing the growing influence sustainability has on operations and are seeking to be proactive participants to the solution.

This tunnel is designed to meet the challenges of shrink sleeve applications such as highly shaped containers, including tall or hourglass shapes, long neck wine or beer bottles, or twin packs, the company says.

Today’s consumers are blessed with an ever-growing choice of beverage solutions. As these beverage options proliferate, so do the packaging options. Among the options, shrink and stretch labeling materials are “stretching” the creativity brand owners can utilize for packaging.

The machine enables craft and microbreweries to shrink sleeve beer cans while avoiding the large minimum quantities required to print aluminum cans, and to purchase and label smaller quantities as needed.

As consumers seek out more premium, functional beverages, beverage-makers are keeping in lockstep by evolving their packaging style and using a plethora of labeling materials that define the design and decorating process of a brand to help products stand out on store shelves.

Repeat USA is made from multiple layers of barrier film that have been laminated together then sealed, creating structure with barrier properties that eliminate moisture, vapor and odor.