Articles Tagged with ''consumer trends''

Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers. 

With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.

Growing urbanization, changing lifestyles are some pivotal factors influencing the demand for instant coffee, especially among youngsters, around the world, expert note. 

With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.

Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.

With consumers’ brains in overdrive, many are turning to beverages that support their mental well-being.

ADM unveils global consumer trends outlook report while NutriLeads announced a new clinical research paper regarding its BeniCaros ingredient.

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

Anne Scott Livingston, research analyst at Chicago-based Euromonitor International, notes that producers were forced to increase their milk prices due to a jump in input costs, which “have significantly strained category margins.”