Articles Tagged with ''bacardi''

Bacardi U.S.A. Inc. added a new Mango Fusion flavor to its Bacardi rum line.

The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the departure of President and Chief Executive Officer Ed Shirley. Shirley expressed his plans to retire after his 36-year career, the company says.

Because water is key to its production processes, Hamilton, Bermuda-based Bacardi Ltd. has set new goals through its “Good Spirited” global sustainability program in order to become more ecologically responsible for the production of its flagship brand, Bacardi Rum, it says.

Earlier this month, Hamilton, Bermuda-based Bacardi Limited unveiled its new “Good Spirited: Building a Sustainable Future” initiative, which will hold its global operations and suppliers for Bacardi rum to high sustainability standards.

Honoring its 150-year legacy, Hamilton, Bermuda-based Bacardi Limited announced the launch of its new “Bacardi Untameable Since 1862” global marketing campaign, which tells the stories behind Bacardi rum and its origins in Cuba and inspires consumers to embrace life and live boldly to showcase their own “Irrepressible Spirit.”

Bacardi U.S.A. Inc. launched Bacardi Pineapple Fusion rum, which fuses the sweet notes of pineapple with the toasted flavors of coconut rum, the company says.

Bacardi U.S.A. Inc. launched Dewar’s Highlander Honey blended Scotch whisky.

Bacardi U.S.A. Inc., Coral Gables, Fla., unveiled its latest addition to Bacardi’s flavored rum lineup, Bacardi Pineapple Fusion, at the NBA on TNT All-Star Saturday Night Party in Houston.

 In collaboration with Buzzfeed, Florida Orange Juice launched a campaign to remind consumers that humor — like a glass of orange juice — can help people take on the day, no matter what it brings.  

Hamilton, Bermuda-based Bacardi Limited acquired St-Germain, the super-premium elderflower liqueur brand previously owned by Cooper Spirits International, New York. Robert Cooper, the creator of St-Germain and president of The Cooper Spirits Co., will continue to support the liqueur label, working hand-in-hand with Bacardi and bartenders around the world to continue to build the brand, the company says.