When day-to-day life changed throughout the United States in March, beverage market leaders had to step into action to protect their frontline workers while preserving business operations.
Relaunch paired with media partnerships across various platforms
September 8, 2020
BACARDÍ Rum, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the relaunch of BACARDÍ Spiced, an aged rum blended with natural flavors and spices for a bold, yet smooth taste.
Six BACARDI brands featured in kits to celebrate World Cocktail Day
May 26, 2020
To encourage eCommerce sales in celebration of World Cocktail Day on May 13, Bacardi Ltd. debuted six different cocktail kits from its core brands: BACARDÍ Rum, Patrón Tequila, Grey Goose Vodka, Bombay Sapphire Gin, Dewar’s Scotch and Cazadores Tequila, in partnership with Cocktail Courier.
#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis
March 25, 2020
Bacardi Ltd., Hamilton, Bermuda, launched the hashtag #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown.
Spirits manufacturer partners with Olein Refinery to provide raw materials
March 19, 2020
Hamilton, Bermuda-based Bacardi Ltd. Announced a shift in products at the its Cataño, Puerto Rico-based premium rum distillery to help supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.
New fruit-infused flavor developed for warm weather drinking
April 2, 2019
Hamilton, Bermuda-based Bacardi Ltd. introduced Barcadi Lime: a vibrant and flavorful rum for any warm weather drinking occasion, the company says. Regarded as one of the top choices for fruit infusions in beverages and the most popular fruit purchased to be paired with rum, lime was the obvious choice for the new Bacardi flavor innovation, it adds.