Articles Tagged with ''bacardi''

Bacardi Ltd., Hamilton, Bermuda, completed the transaction that makes the family owned company the sole owner of Patrón Spirits International AG, Schaffhausen, Switzerland, and PATRÓN, its super-premium tequila brand. The transaction follows a successful relationship the two companies have had since Bacardi’s initial acquisition of a 30 percent minority stake in Patrón Spirits in 2008.

Family owned Bacardi Ltd., Hamilton, Bermuda, announced that it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100 percent ownership of Patrón Spirits International AG and its PATRÓN brand. The transaction, which is subject to customary closing conditions, follows the relationship the companies have had since Bacardi’s initial acquisition of a significant minority stake in Patrón in 2008. 

Bacardi Ltd., Hamilton, Bermuda, announces 20-year Bacardi veteran Mahesh Madhavan takes over the chief executive leadership role effective immediately. 

Hamilton, Bermuda-based Bacardi Ltd. announced the release of Smart Cube technology from Martini. The traditional ice cube-shaped device can be added to a drink in addition to regular, square ice cubes. 

Hamilton, Bermuda-based Bacardi Ltd. and multi-platform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways, the company says. 

Bacardi U.S.A Inc. unveiled two new flavors in its rum portfolio: Bacardi Grapefruit and Bacardi Raspberry. 

Bacardi U.S.A. Inc., Coral Gables, Fla., renewed a multi-year distribution agreement with Norton, Mass.-based Horizon Beverage for Massachusetts and Rhode Island.

Packaging allows brands to communicate with consumers before they even drink a product. When considering the increasing number of SKUs on retail shelves, having an appealing package is a crucial element to consider for new products as well as existing products’ package redesigns.