This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Uncle Matt’s Organic announced the launch of its Ultimate Athlete Pre-Workout Shot, aimed to boost athletic performance, hydrate and reduce oxidative stress.

This year’s State of the Industry report on energy drinks notes that with increased popularity and a wide variety of products, the U.S. energy drinks market continues to show its dominance.

Farmington Hills, Mich.-based Living Essentials, the makers of 5-hour ENERGY products, unleashed a new tsunami of flavor with the release of Tidal Twist. The new Tidal Twist Extra Strength 5-hour ENERGY shot will be sold exclusively at participating 7-Eleven and Speedway stores, beginning this month.

Pressed, a cold-pressed juice and plant-based treats brand, announced expanding its shot offerings with the launch of Beauty Shot.

Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.

RŌMR, a new lifestyle beverage brand of Alliance Consumer Group (ACG), entered the marketplace with a full line of functional, 3-ounce wellness shots. Two years in the making, the RŌMR line is a dietary supplement, packed with a synergistic blend of natural ingredients, it says. 

This year’s State of the Industry report on energy drinks and shots finds that the energy drink market is showing healthy growth, while energy shots look to find their footing in the “new normal.”

Minneapolis-based So Good So You launched its newest blend: Happy. The organic blood orange guava cold-pressed juice shot is powered by ashwagandha, an adaptogen that helps the body regulate its functions, including mood and mental clarity, the company says.

5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., is kicking the football season off by giving fans the opportunity to win the ultimate football experience: fans enter their product receipts for a chance to win $10,000.