As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.

In July, PacificHealth Laboratories Inc. will launch Body Glove Surge All Natural Energy Shots in conjunction with sports nutrition company Body Glove International.

Like companies across all categories within the beverage industry, players in the tea category are fighting for consumers’ attention.

There is no shortage of new product launches within the energy drink and shot sector. According to the Netherlands-based Innova Market Insights’ database, 124 energy drink and shot products launched in the United States in 2012. Of those product launches, energy/alertness was the top health positioning.

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.

In the world of science fiction, fantasy and mythology, shape shifters have the ability to take on the appearance of another person, creature or entity. 

 The non-aseptic energy drink category reported more than $6.9 billion in sales for a 19.4 percent increase for the 52 weeks ending April 15 in U.S. supermarkets, drug, gas, convenience and mass merchandise retailers, excluding Walmart, according to Chicago-based market research firm SymphonyIRI Group.  

Hero Associates LLC launched Hero Energy Shot to honor and support the armed forces, police officers, firefighters and emergency medical technicians in the United States.