With the price of Oktoberfest brews higher than other beers, Oktoberfest beers, festivities bring big sales opportunities that many operators can capitalize on.
As summer comes to a close, Bell’s Brewery, Kalamazoo, Mich., announced a new beer for consumers to enjoy during the Oberon offseason: Oberon Eclipse. At 6.3% ABV, the new brew will be available starting in October through March 2024.
Elysian Brewing released its Pumpkin Variety Pack. Available nationwide, the 12-pack contains four varieties ― Night Owl, Punkuccino, The Great Pumpkin and Dark O’ The Moon ― with three bottles of each variety in the pack.
Bell’s Brewery, now owned by Australian beverage company Lion, was started by Larry Bell in 1983. One of Bell’s most beloved brews is the Oberon Ale, an American wheat ale.
Just in time to ring in holiday cheer, BrewDog unveiled: It’s A Beaut, a festive Pecan & Toffee Stout inspired by the iconic movie “National Lampoon’s Christmas Vacation.”