Heineken reports seasonal was its top-selling limited-edition beer last year
August 15, 2014
White Plains, N.Y.-based Heineken USA’s Newcastle beer brand is resurrecting its Werewolf Blood-Red Ale for the 2014 Halloween season. The company reports that the brew was its top-selling imported, limited-edition beer last year.
Coors Light Summer Brew infused with blend of natural citrus flavors
May 2, 2014
Coors Light, a brand of Chicago-based MillerCoors, a joint venture between SABMiller plc and Molson Coors Brewing Co., announced its first-ever seasonal extension: Coors Light Summer Brew. The new beer will be available nationwide while supplies last.
Back for its third year, Saugatuck Brewing Co.’s Neapolitan Milk Stout winter seasonal features the same taste of a dry stout with added flavors and aromas of Neapolitan ice cream but in new packaging, the company says.
Available from mid-August through October, The Boston Beer Co.will offer its 2011 Samuel Adams Harvest Collection Variety 12-pack, including Boston Lager, OctoberFest, Irish Red, Harvest Pumpkin Ale, Black Lager and its new style, Bonfire Rauchbier.
Dundee Brewing Co., a brand of Rochester, N.Y.-based North American Breweries, rolled out its summer seasonal beer, Dundee Summer Wheat, in 12-ounce cans. The American-style Hefeweizen beer is the first beer in Dundee’s lineup to be packaged in cans, the company says. Dundee Brewer Jim McDermott announced that the brewery is joining the “craft can revolution,” and that the cans preserve the beer’s freshness, quality and authenticity as well as offer portability. Dundee Summer Wheat will be available in 12-pack can packages as well as six-packs of bottles.