Celestial Seasonings, a brand of The Hain Celestial Group Inc., released Cold Brew Iced Tea, is a fresh take on iced tea that is available in five varieties.
Brand gives consumers chance to win Lipton Sunshine Pools
June 10, 2021
This summer, Lipton Iced Tea, through the Pepsi Lipton Partnership at PepsiCo, Purchase, N.Y., is helping Americans take a moment to stop chugging and start sipping with the launch of Lipton Sunshine Pools.
Unveiling its first national innovation in more than five years, Brisk, a brand within the Pepsi Lipton Partnership, released Brisk Zero Sugar Lemon Iced Tea.
Despite the fact that tea market sales have remained relatively flat, there have been small pockets of growth in the $6.1 billion ready-to-drink (RTD) tea category, which saw a compound annual growth rate (CAGR) of 2.2 percent from 2013-2018, noted Los Angeles-based IBISWorld’s December 2018 report titled “RTD Tea Production in the US” in the June issue of Beverage Industry.
According to the New York-based Tea Association of the USA Inc., Americans consumed more than 84 billion servings of tea in 2019. The tea category offers a “rainbow of options,” including bagged, bottled, loose-leaf, hot, iced and cold brew.
Lipton ready-to-drink (RTD) tea, manufactured and marketed as part of the Pepsi Lipton joint venture between Unilever and PepsiCo, released two new green tea varieties: Watermelon and White Peach.
Back label tells brand story and communicate product attributes
February 10, 2020
The redesigned packaging reinforces Founder Milo Carlton’s philosophy of using high-quality, natural ingredients, listening to customers and never sacrificing on taste.