Cintron Beverage Group launched the new visual identity of the brand’s ready-to-drink teas and single-serve fruit juices. Cintron’s portfolio of non-carbonated beverages is now available in 23.5-ounce cans. The new identity was created to improve shelf stand out, showcase Cintron’s expanded flavor portfolio and enhance brand preference, the company says
All-natural TEAse iced teas, from Cold Star Inc., have no artificial colors, flavors or preservatives and are sweetened with 100 percent all-natural honey and organic cane juice, the company says.
Tea continued to capitalize on a positive year in both the bagged and loose leaf tea segment as well as the ready-to-drink (RTD) segment. RTD showed the most growth at 8.5 percent for more than $2.3 billion in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart. Bagged and loose leaf tea sales experienced a 1.8 percent increase for more than $782.5 million, the market research firm’s data states.
Cintron Beverage Group has expanded its drink line with a premium line of Cintron Iced Teas and Fruit Ades. The all-natural Iced Teas blend black or green tea with floral notes and fruit flavors, the company says.
Arizona Beverages USA LLC has extended its packaging mix for Arizona Iced Tea to include 12-packs of 11.5-ounce cans from Rexam. The addition will help the tea company further expand into the mass market, it says.
