To support the increasing demand for digestive health beverages, manufacturers are turning to a variety of ingredient solutions to craft these functional beverages.
With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.
Although a niche category, experts highlight how the kombucha market remains resilient, driven by health and wellness trends and diverse flavor innovations.
Consumer awareness on gut health has helped probiotic and prebiotic beverages flourish in recent years, particularly as price gaps with traditional beverages have narrowed.
Health-Ade Kombucha has benefited from the momentum in consumer health and wellness trends as the company crafts high-quality kombucha through its use of organic ingredients.