Purity Distillery is expanding its portfolio of award-winning, organic vodkas with the launch of Purity Citron.

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

Southside Beverage Holdings announced the launch of The Original Southside, a refreshing blend of premium gin, lemon and mint, in a convenient ready-to-drink (RTD) format.

Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.

Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., announced its first-ever high-ABV test launch: Twisted Tea Extreme, an 8% take on its hard iced tea lineup.

Pallini, one of Rome’s oldest and most renowned creators of Limoncello, announced the launch of its first zero-proof Limoncello: Pallini Limonzero.

Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.

Vital Proteins, a brand of Nestlé Health Science, announced the launch of its Vital Proteins Lemon Collagen Peptides. 

Sound, an organic sparkling water brand, teamed up with Kelly LeVeque, celebrity nutritionist and best-selling author to launch a limited-edition sparkling water: Lemon with Thyme & White Tea. 

Bombay Sapphire, a brand of Bacardi Ltd., unveiled its Bombay Sapphire Premier Cru Murcian Lemon. The new super-premium expression was created to celebrate the region of Murcia in Spain and the citrus that it produces, the company says.