KeVita Inc. added Meyer Lemon to its line of Cleansing Probiotic Tonics. 

Once only available in wine shops throughout Europe, 750 Brands Corp. launched its first spirit brand in the United States: Francescano Natura Assisi. 

Last year, the beverage industry set high expectations for citrus flavors. In particular, lemon was predicted to be one of the Top 3 best-selling flavors in 2014, according to respondents of Beverage Industry’s 2013 New Product Development Survey.

Just a few short years ago in 2010, Clayton Christopher, founder of Sweet Leaf Tea, which was acquired by Stamford, Conn.-based Nestlé Waters North America in 2011, joined with Chad Auler, founder of Austin, Texas-based Savvy Distillers and its Savvy Vodka brand, to form Deep Eddy Vodka, Austin, Texas.

Minta Beverages Inc. a division of BevMarketing Group Co. Inc., is unveiling a new flavor: Minta Lemon.

Expanding its line of vodkas, Deep Eddy Vodka will introduce its Lemon variety nationwide beginning in January 2015. The zesty lemon-infused vodka is made with all-natural flavors including real lemon juice and Texas aquifer water, the company says.

For a group of friends working at Bluffton, S.C.-based BFG Communications, the proverbial light bulb went off when they were at a bar watching the bartender pour some complex shots.

Citrus flavors have long been popular among U.S. consumers, whether the flavors appear in an orange soda or Key Lime pie.

In response to consumer requests, Ole Smoky Tennessee Moonshine upped the alcohol content in three of its flavored moonshines.

World Waters LLC expanded its WTRMLN WTR brand with WTRMLN LMN, a cold-pressed juice made from watermelon flesh and rind, with the addition of organic lemon.