The virtual, Heineken Silver brews with pixels, not yeast
March 22, 2022
Amsterdam, Netherlands-based Heineken launched its first, brand new, virtual beer: Heineken Silver. The Heineken virtual beer launched exclusively in its virtual brewery within the immersive digital platform, Decentraland.
Winner to receive cash payout equivalent of one 12-pack a week for 60 years
September 28, 2021
This holiday season, Heineken, a brand of White Plains, N.Y.-based Heineken USA, is spreading cheer over holiday beers by offering consumers a chance to win a lifetime supply of Heineken beer.
Packaging transition based on millennial, multicultural demand
February 2, 2021
Heineken, a brand of White Plains, N.Y.-based HEINEKEN USA, is entering the fast-growing slim can market and updating the style of Heineken Original. The refreshed cans will debut with an initial March launch throughout Florida. The 12-ounce slim cans will be available in six-, 12-, 18- and 24-packs.
For the upcoming holiday season, Heineken, a brand of HEINEKEN USA, White Plains, N.Y., has created “unlimited” different bottles each with a unique number and design.
15-pack of imported beer includes 3 cans of Heineken 0.0
June 12, 2020
This summer Heineken, a brand of HEINEKEN USA, White Plains, N.Y., is giving beer drinkers a choice of great beer taste with and without alcohol in its new 15-count multi-pack.
HEINEKEN USA has launched its latest James Bond TV commercial ahead of the April release of the James Bond film “No Time To Die.” Airing in more than 75 countries, the commercial demonstrates Craig will always be James Bond in the eyes of fans, the company says.
Imported beer brand unveils latest James Bond marketing partnership
March 2, 2020
To celebrate the global partnership with the upcoming James Bond film “No Time to Die,” Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent, it says. The retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers whether they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, it adds.
Consumers get chance to return serve against Roddick, Davenport
September 5, 2019
As the official sponsor of the U.S. Open, Heineken tapped former tennis stars Andy Roddick and Lindsey Davenport to give consumers the perfect serve — on and off the court.