Aimed at celebrating and supporting creativity, the initiative highlights the brewery’s commitment to fostering creativity, innovation and passions of its community.
As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.
To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.
Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.
The Brewers Association (BA), the Boulder, Colo.-based not-for-profit trade association dedicated to advocating for small and independent American craft brewers, announced the retirement of president and CEO Bob Pease. After 32 years with the Brewers Association, Pease will step down in early 2025 once his successor is in place.
Brothers, Jason and Travis Kelce, are teaming up as significant owners and operators of Garage Beer. The small-batch brewed, classic light beer was founded in their home state of Ohio and has been growing rapidly across the country, the company says.