Salisbury, N.C.-based Cheerwine announced the return of Cheerwine Holiday Punch. In a twist on tradition, Cheerwine also has partnered with NoDa Brewing Co. to introduce Cheerwine Holiday Ale to the market.
Aimed at celebrating and supporting creativity, the initiative highlights the brewery’s commitment to fostering creativity, innovation and passions of its community.
As the beer market expands and consumers have more options to choose from, experts highlight how craft beer brands are positioning themselves in a shifting market while catering their products to meet consumer demand.
To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.
Tilray Brands Inc., New York, announced that it has entered into a definitive agreement to acquire four craft breweries from Molson Coors Beverage Co., Chicago. The acquisition includes Hop Valley Brewing Co., Terrapin Beer Co., Revolver Brewing and Atwater Brewery.