Whether it’s commenting on a Facebook post, calls to local representatives or voting for the “best” celebrity dancer, Americans are not shy about sharing their opinions. As it begins a new industry-funded research and promotion program, the U.S. Department of Agriculture (USDA) is hoping that holds true as it recently requested public comment for the proposed Organic Research, Promotion and Information Order.
Once a niche category within the beverage market, better-for-you products have found a home in the mainstream market during the past several years as more consumers focus on their overall health and wellness.
In January 2016, the U.S. Department of Agriculture (USDA) and Health and Human Services (HHS) released the 2015-2020 Dietary Guidelines. The eighth edition of this report highlighted the importance of following a healthy eating plan that includes a variety of nutrient-dense foods as well as limiting calories from components such as added sugars, saturated fats and reducing sodium intake.
To keep pace with consumers thirsting for new, better-for-you products, beverage-makers consistently are formulating and releasing new products into the market. Although it can be difficult to stand out from the rest on store shelves, some brands innovated to create their own buzz this year.
After a boom in growth in the early 2000s, the private-label consumer packaged goods (CPG) market has experienced stagnant growth since 2015, according to market research experts. Although the private-label beverage market has maintained its share of the market — and even experienced some growth — experts say that the market is expected to grow at low rates.