The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.

Wicked Joe Organic Coffees rolled out new packaging after more than 12 years in business. The product line now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin, the company says.

Expanding on its portfolio of better-for-you sports drinks, ROAR Beverages introduced ROAR Organic Electrolyte Infusions.

The 37th annual Natural Products Expo West & Engredea hosted more than 80,000 attendees. The show, produced by New Hope Network, took place March 9-13 at the Anaheim Convention Center in Anaheim, Calif., and brought together 3,100 exhibiting companies, including more than 500 first-time exhibitors.

Kayco expanded its beverage portfolio with the introduction of Beetology, a line of organic, cold-pressed juices. 

Teas’ Tea showcased a harmonious new brand look and announced its commitment to use only 100 percent USDA Certified Organic ingredients in its tea varieties at the 2017 Winter Fancy Food Show.

4 Purpose Energy debuted its self-titled energy drink in select markets and online. 

When Austin Allan traveled to Madrid to study abroad in 2001, he did not know that the upbeat people, culture and lively, rich flavors of Spain that he “fell in love with” would result in a new livelihood: Tio Gazpacho.