As consumers are increasingly aware of the benefits of fiber-rich diets, along with being concerned about the prevalence of nutritional deficiencies, the demand for functional beverages has grown. Dietary fiber has become a large part of this category because of its potential to support digestion, immunity and more. Additionally, prebiotics, probiotics and postbiotics are prompting growing functional food and beverage formulations using these as ingredients.
When you think back on your high school days, do a string of nostalgic kodak moments flash through your mind? The infamous senior trip. Pep rallies. Friday night football games. Prom. Science class. No, wait, even better—microbiology. Yeah, those were the good old days.
Data is showing that consumers are more worried about their health and are turning to functional foods and beverages for healthy solutions. To counter this, more people are proactively seeking nutrient-dense products that are good for the gut.
So Good So You has released two new organic, plant-based probiotic juice shots: Sleep and Beauty. These cold-pressed juices are made with whole-food ingredients, and are 100 percent organic, non-GMO and contain 1 billion probiotics in every bottle, the company says.
Wellness Probiotic Gut Shots amalgam kefir, functional ingredients
November 12, 2019
Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.