Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.
The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.
The new year is a time when many look to start anew. But Blossom Water LLC couldn’t wait that long, and that eagerness has paid dividends for the Westwood, Mass.-based company when it announced in mid-2018 that it was rolling out a reformulated version of its fruit- and flower-infused spring water.
Fairport Brewing Co., a Rochester, N.Y.-based farm brewery, launched its first proprietary formula, New England-style BuchaBeer (pronounced “boocha beer”), called Crown Jewel. The malt beverage combines a light and refreshing Belgian wheat-based brew containing hints of citrus and peach with a proprietary, probiotic-powered kombucha fermented tea blend, the company says.
The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.
Dannon, a brand of White Plains, N.Y.-based DanoneWave, is announcing the addition of new Activia Dailies, a line of probiotic, low-fat yogurt drinks, to its portfolio of probiotic offerings. Like all Activia products, these 3.1-ounce drinks feature Activia's billions of live and active probiotics, but in a smaller serving size, making it more convenient to get probiotics on-the-go, the company says.