Wellness Probiotic Gut Shots amalgam kefir, functional ingredients
November 12, 2019
Good Culture, Irvine, Calif., launched its Wellness Probiotic Gut Shots. A new category for Good Culture, the USDA organic shots combine the probiotics within cultured kefir with functional ingredients like turmeric, matcha, chaga and collagen.
Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.
The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.
The new year is a time when many look to start anew. But Blossom Water LLC couldn’t wait that long, and that eagerness has paid dividends for the Westwood, Mass.-based company when it announced in mid-2018 that it was rolling out a reformulated version of its fruit- and flower-infused spring water.
Fairport Brewing Co., a Rochester, N.Y.-based farm brewery, launched its first proprietary formula, New England-style BuchaBeer (pronounced “boocha beer”), called Crown Jewel. The malt beverage combines a light and refreshing Belgian wheat-based brew containing hints of citrus and peach with a proprietary, probiotic-powered kombucha fermented tea blend, the company says.
The demand for products containing fiber, prebiotics, probiotics and “good” bacteria is on the rise as functional beverages to combat illnesses and improve consumers’ overall health have moved from niche products in specialty stores to mass retail and grocery store chains.