When you think back on your high school days, do a string of nostalgic kodak moments flash through your mind? The infamous senior trip. Pep rallies. Friday night football games. Prom. Science class. No, wait, even better—microbiology. Yeah, those were the good old days.

This fermented beverage touts multiple health claims, and with its global market size already at billions, companies are jumping to invest in new product development to meet the increasing demand.