As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.

As a staple in product development, vanilla has shown that no matter what the latest fad is, you can’t beat the classics.

Koia released its new, plant-based Fruit Infusion line in three flavors: Chocolate Banana, Mango Crème and Strawberry Crème. 

REBBL released three new flavors of its protein elixirs: 3 Roots Mango Spice, Schizandra Berry Crème and Banana Nut Protein. 

Sports and protein drinks, particularly for non-athletes, will continue to drive the market, but beverage-makers should be aware of consumers’ wellness goals, including the need for organic products and high transparency.

The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.

Core Power introduced a new flavor in convenience stores.

Embracing the mass appeal of protein, beverage-makers and formulators are innovating new protein-fortified products in a variety of beverage categories for everyday consumers looking for a protein pick-me-up.

After the successful launch of its plant-based, eco-friendly superfood beverages, Karuna announced the introduction of three new flavors. 

Bell has done research on the protein type and now is presenting these unique and innovative flavor combinations