Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says.
In the past, consumers generally designated protein for bodybuilders and athletes. Today, it’s seen as an essential part of the average person’s daily diet.
Category experiences increased competition from hybrid beverages
July 15, 2019
Market analysts remain mixed about the performance beverage category's ability to regain positioning as more factions have emerged within the beverage market.
As the popularity of high-protein and reduced-sugar beverages continues to grow, formulators look for new ways to perfect the process while maintaining the texture, mouthfeel and taste of their products.
In its first foray into the beverage market, ALOHA Inc. launched its self-titled line of plant-based protein drinks in three varieties: Vanilla, Chocolate Sea Salt and Coconut.