HIIT Bottle LLC launched a new, all-purpose protein bottle that is one-eighth stainless steel, vacuum-sealed, double-wall insulated, BPA free and travel ready for hot or cold liquids, the company says.

Readers of Beverage Industry Magazine are showing an affinity for organic protein smoothies. In the June New Product of the Month poll, Baltimore-based B’more Organic’s Strawberry Skyr Smoothie took the top spot.

While it continues to roll out nationally, Trimino, a protein-infused water has created a four-flavor sample pack available online.

Although sports and protein drink companies primarily market to athletes and active consumers, the category’s consumer base is shifting.

New variety developed through consumer feedback

Experts agree that the protein ingredients market is in full expansion — and isn’t showing any signs of slowing.

As beverage-makers continue to develop new products to meet consumers’ needs, health and wellness has become a built-in expectation.

Although protein drinks previously were associated with bodybuilders and workout occasions, mainstream consumers now are seeking protein-enhanced products.

ProSupps USA released its pre-workout powder Mr. Hyde in a ready-to-drink (RTD) format.