Los Angeles-based Koia announced the launch of its new Koia Keto 100 percent plant-based protein beverage line, in collaboration with Austin-based Whole Foods Market. The dessert-inspired line offers consumers a convenient indulgence to complement their ketogenic diets, the company says.
Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.
This year’s show brought together more than 16,000 attendees and 1,300 exhibitors, who showcased their latest innovations. The following are some beverage-related highlights from the tradeshow.
fairlife LLC, a brand of The Coca-Cola Co., launched fairlife smart snacks, a collection of snack-sized beverages designed to curb hunger in between meals, the company says.
As health-and-wellness trends pervade the food and beverage markets, plant-based proteins are growing in prominence and becoming a game-changing trend.