Chobani introduced Chobani High Protein, a line of high protein Greek Yogurt drinks and cups made with only natural ingredients, real fruit and zero grams of added sugar.

REBBL announced the return of its Protein Spiced Pumpkin Pie functional beverage, available for a limited time. 

Consumers’ perception of protein continues to evolve with the use of protein-fortified drinks extending beyond traditional sports occasions.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

Premier Protein, a brand of BellRing Brands Inc., announced the return of its fan-favorite flavor: Pumpkin Spice. 

Muscle Milk, a part of the Gatorade portfolio, announced the launch of its Muscle Milk S’mores flavor just in time for the fall season.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

REBBL, a brand of SYSTM Foods, announced the expansion of its Protein portfolio with the debut of REBBL Protein Shakes.

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

Premier Protein debuted a new, permanent addition to its ready-to-drink (RTD) shake portfolio: Cookie Dough.