This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.
Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.
As beverage-makers increasingly turn to plant proteins to meet consumer trends, experts highlight some key considerations to take into account when formulating with these ingredients.
Carnation Breakfast Essentials, a Nestlé Health Science brand, unveiled its new Carnation Breakfast Essentials Fruit & Protein Smoothie nutritional drinks.