Following consumer requests, PepsiCo brought back its Mtn Dew Baja Blast variety in bottles and cans and added another new flavor to its Mtn Dew team: Mtn Dew Sangrita Blast.

For decades, TV shows like “Cheers,” “The Simpsons,” “Sex and the City,” and “How I Met Your Mother,” among others, have highlighted the social tradition of meeting friends at a local bar or club for a drink. However, since the Great Recession, consumers seem to be pulling back on this tradition because of their lower levels of discretionary income.

Beverage Marketing Corp. (BMC), New York, and Technomic Inc., Chicago, announced a new strategic alliance between the two firms. Through this alliance, BMC and Technomic will provide unparalleled depth of market information to the ever-evolving beverage industry, its suppliers and advisers, the companies report.

Heineken USA, White Plains, N.Y., unveiled BrewLock, its patented new on-premise technology that transforms the quality, consistency and environmentally sound delivery of draft beer, the company says. The BrewLock draft beer system is designed to consistently provide a freshly brewed beer taste in an easy-to-install format, it says.

The Nightclub & Bar Show (NCB) will celebrate its 30^th anniversary this year. The event will take place March 30-April 1 at the Las Vegas Convention Center in Las Vegas. An estimated 39,000 industry professionals will be in attendance.

I have to admit, I am an easy target for LISTS. I imagine that I am not the only one, though, given that these types of articles populate many publications, websites, blogs, etc., throughout the year.

The night before Thanksgiving tends to be one of the busiest nights for bars and restaurants. This year Chicago-based Technomic Inc. foresees big sales on-premise for some of the fastest-growing beer, wine and spirits brands.

When my husband and I find that rare occasion in which we are able to go out and enjoy an evening of dinner and drinks, he usually has better foresight than I do about what meal to select.

Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene.

Aptar Food + Beverage, a part of the AptarGroup family of companies, released two new dispensing closures designed to meet the needs of the growing liquid concentrates market.