Articles Tagged with ''PepsiCo''

PepsiCo., Purchase N.Y., announced a first-of-its-kind, short film that the company is creating and producing. The film will include footage from UrtheCast, the world's first full-color Ultra High-Definition video system located aboard the International Space Station, feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher, the company says. As part of this year's Pepsi Challenge campaign, the interstellar short film combines video, music, technology and storytelling, with Pepsi consumers across the globe playing a role in the experience.

Purchase, N.Y.-based PepsiCo announced its partnership with Entrepreneurship with Impact Ventures, a subsidiary of Ahead of the Curve, an organization established to build an ecosystem to support socially innovative business models in the Arab region.

Nielsen announced yesterday its twelve Breakthrough Innovation Winners for 2015. Among the twelve winners, four beverage products made the list this year: Monster Energy Co.’s Monster Energy Ultra, PepsiCo’s Mountain Dew Kickstart, MillerCoors’ Redd’s Apple Ale and Red Bull GmbH’s Red Bull Editions line. 

The Beverage Forum, the only global all-beverage executive conference presented by Beverage Marketing Corporation, New York, and Beverage Industry, a publication of Troy, Mich.-based BNP Media, will celebrate its 22nd year April 21-22 at The Drake Hotel, Chicago.

Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.

Starting in 1994, Disney character Fud Wrapper from the EPCOT attraction Food Rocks taught consumers about nutrition by reminding them to “always eat with moderation,” when choosing healthy foods versus sweet snacks.

PepsiCo Inc., Purchase, N.Y., announced that it met or exceeded its 2014 financial targets for organic revenue, core constant currency earnings per share (EPS), cash flow, core net return on invested capital (ROIC) and total cash returns to shareholders. This included core earnings per share of $1.12 for the fourth quarter of 2014 and $4.63 for the full year, and organic revenue growth of 5 percent for the quarter and 4 percent for the full year.

The start of a new year can be quite exhilarating. And for Beverage Industry and Beverage Marketing Corporation (BMC), 2015 looks to be a very exciting year.

According to Beverage Industry’s Best Packages of 2014 survey, portion-controlled sizes, specialty inks and a “personal” touch can give brands a leg up in the competitive beverage marketplace.

In the midst of the test launch of its new Pepsi HomeMade line in Florida markets, SodaStream USA, Mt. Laurel, N.J., reports that consumer responses for the trial products have thus far been positive.