Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.
Miami-based Drinkfinity, a venture of PepsiCo Inc., announced the launch of its new, self-titled personalized beverage designed to fit the individual lifestyles of today's busy go-getters. With Drinkfinity, people can "Peel, Pop and Shake" to combine the dry and liquid ingredients contained in portable pods with water in a specially designed, reusable, BPA-free vessel, and create beverage blends in a variety of flavors, the company says.
Purchase, N.Y.-based PepsiCo Inc. reported results for the fourth quarter and full year 2017. “We are pleased with our performance for the fourth quarter and full year 2017. We met or exceeded most of the financial goals we set out at the beginning of the year. We delivered these results in the midst of a dynamic retail environment and rapidly shifting consumer landscape,” said Indra Nooyi, chairman and chief executive officer, in a statement.
New sparkling water brand to debut ad campaign during Oscars
February 9, 2018
Purchase, N.Y.-based PepsiCo Inc. announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.
The editors of Beverage Industry have analyzed the new beverage launches throughout 2017 and selected five brands that they think are driving innovation and energizing consumers.
PepsiCo Recycling, a division of Purchase, N.Y.-based PepsiCo Inc., is expanding its second year of the Zero Impact Fund, which offers eligible colleges and universities an opportunity to bring campus eco-innovations to life.