Five winners will visit soccer clubs around the world as part of ultimate sporting experience
May 13, 2014
Gatorade, a brand of Purchase, N.Y.-based PepsiCo Inc., launched “Unreal Around the World,” a contest that encourages entrants to demonstrate how their training and hard work translates to “unreal” performances on the pitch. Winners will receive a unique soccer experience at iconic “football” clubs including FC Barcelona, AC Milan, Liverpool, Arsenal, Boca Juniors and the Brazilian Football Confederation.
Video series supports “Win an Extra SUNday” promotion to take chores off consumers’ to-do lists
May 7, 2014
Lipton Iced Tea launched the first video in a three-part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Mtn Dew Baja Blast will be available in bottles and cans for a limited time starting May 5
April 24, 2014
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., will make its Mtn Dew Baja Blast carbonated soft drink available at retail for the first time.
“It’s no secret that 2013 was a challenging year,” began Larry D. Young, president and chief executive officer of Plano, Texas-based Dr Pepper Snapple Group (DPS), in his address during the company’s fourth-quarter 2013 earnings call.
Dale Jr. Sour is available nationwide at 7-Eleven stores for a limited time
April 3, 2014
Amp Energy, a brand of Purchase, N.Y.-based PepsiCo Inc., teamed up with professional racecar driver Dale Earnhardt Jr. to develop a new sour-grape-flavored energy drink called Dale Jr. Sour.
Expands support for local communities with new land policy
March 18, 2014
To build on the policies and programs that Purchase, N.Y.-based PepsiCo already has established in a number of areas including supplier conduct, sustainable agriculture, and environmental health and safety, the company now is rolling out a land policy with zero tolerance for illegal activities in its supply chain and for land displacements of any legitimate land tenure holders.
Fan-focused international campaign will reach consumers in nearly 30 countries
March 17, 2014
Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced an official, international partnership with 20th Century Fox’s upcoming “X-Men: Days of Future Past” film, which premieres in U.S. theaters May 23.