Campari America, a subsidiary of Davide Campari-Milano S.p.A., partnered with the American Foundation for AIDS Research to launch the Skyy Vodka blue velvet limited-edition bottle for the holidays.  

 A new company based in Las Vegas is giving recycled bottles, barrels and pallets a new life.  

Vixen Enterprises LLC launched a vodka specifically designed for the female palate.

Devotion Spirits Inc. launched a line of sugar-free and gluten-free flavored vodkas geared toward image-conscious people with active lifestyles.

 No matter what your beverage of choice is, consumers are at no loss for options.

Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.

Pernod Ricard USA merged its Absolut vodka with a Sauvignon Blanc sparkling wine from New Zealand to create Absolut Tune.

Premium gas prices might cause consumers to flinch, but when it comes to the spirits category, they’re not afraid of premium prices. 

Beam Inc. expanded its flavored vodka portfolio with the introduction of Pinnacle Pumpkin Pie Vodka.

 Flow Design collaborated with ultra-premium vodka Fou-Dré, which means lightning in French, to create an eye-catching bottle design.