Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., kicked off the first TV advertising campaign for Skyy Vodka in the brand’s 20-year history.
Beam Inc., Deerfield, Ill., announced a definitive agreement with White Rock Distilleries, Lewiston, Maine, to acquire Pinnacle Vodka, Calico Jack rum and other related assets for $605 million in cash. Pinnacle Vodka’s 2012 volumes are expected to exceed 3 million 9-liter cases and will significantly enhance Beam’s presence in the growing vodka category, the company said.