Ciroc Ultra Premium Vodka, a brand of London-based Diageo plc, Sean "Diddy" Combs and Esquire have teamed up to spread a message this holiday season about “Responsible Celebration.” The initiative is designed to elevate the conversation around smart decision making and keep consumers safe during and after holiday celebrations, the company says.
Music producer and hip-hop artist Timbaland partnered with industry experts Tom Bruno, Ryan Rosenberg, Adam Berkowitz and Jonathan Webb to launch LeSutra sparkling liqueurs in Blueberry, Strawberry, Grape and Peach flavors.