Driven by opportunity and a belief that strong community, family and friends are paramount to leading a purposeful life, Golden Eagle Vodka’s Co-Founder and CEO Dakota Blaze Rader shares how the brand aims to reinvigorate the premium vodka segment by blending American heritage with modern luxury.

Bluebird Hardwater announced its latest innovation with the introduction of its flavored hard water varieties made with real juice. 

Spirit of Gallo announced the release of Heat Check, a new hot pepper-flavored vodka created in partnership with New Amsterdam Vodka and the groundbreaking YouTube show Hot Ones hosted by Sean Evans. 

India’s NV Group and SMOKE LAB Vodka announced the debut of SMOKE LAB Classic Vodka in two new formats: 1 and 1.75 liter. The new 1-liter size has been developed specifically for on-premise establishments, while the 1.75-liter size will help increase the brand’s shelf presence in retail establishments.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

Pegasus Distillerie, a premium organic spirits brand founded in France’s Burgundy region, announced its arrival in the United States. 

Spirit of Gallo’s High Noon announced the launch of High Noon Vodka Iced Tea, made with real vodka, real iced tea and no added sugar. 

Dan Aykroyd’s Crystal Head Vodka announced the launch of two cocktails in convenient cans: the Espresso Martini and the Cosmopolitan. 

Atomic Brands unveiled Bikini Island, a new line of ready-to-drink (RTD) cocktails containing a 5% ABV and just 100 calories in each can. 

Tito’s Handmade Vodka introduced a new product to its lineup. The 50-ml four-pack is now available at retailers nationwide.