Truly Vodka Seltzer is made with premium, 6-times-distilled vodka and real fruit juice
October 5, 2022
Truly Hard Seltzer, a brand of The Boston Beer Co., Boston, announced the launch of the brand’s first spirits-based seltzer, Truly Vodka Seltzer. Made with six-times-distilled premium vodka and real fruit juice, Truly Vodka Seltzer will be available nationally in four flavors: Blackberry & Lemon, Cherry & Lime, Pineapple & Cranberry, and Peach & Tangerine.
Mom Water, makers of fruit-infused, non-carbonated vodka water, announced the launch of two new core flavors to its lineup. Susan is the name given to its Strawberry Kiwi flavor and Nancy to its Pineapple Orange.
Constellation Brands announced the release of FRESCA Mixed: a new line of premium pre-mixed ready-to-drink (RTD) canned cocktails crafted with the bright and citrusy classic taste of FRESCA and real vodka or tequila, it says.
Creative for canned cocktail brand asks consumers their take on ‘fizz’
August 29, 2022
Loyal 9 Cocktails and Showtime Late-Night Talk Show Host and Comedian Ziwe announce the brand’s first-ever national campaign airing across digital and social media platforms.
Ready-to-Drink cocktail brand releases its Hard Lemonades
August 24, 2022
Monaco Cocktails, a brand of Chicago-based Atomic Brands, announced its entrance into the hard lemonade category with Monaco Hard Lemonades. Featuring Original and Peach flavors, this new line disrupts the market and existing products in the space by offering two shots of vodka in every can, with a 9% ABV, it says.
The vodka is set to hit shelves mid-August, with 100% of proceeds going towards Ukrainian relief efforts. The distillery is donating all proceeds from the vodka to Razom, an organization providing relief and recovery to the Ukrainian people.
In time for the warmer days ahead, Cathead Distillery announced the launch of Cathead Sparkling Grapefruit, the newest addition to its line of ready-to-drink (RTD) sparkling vodka sodas.