Building on its legacy of coupling Tennessee whiskey with music, Jack Daniel’s, a brand of Louisville, Ky.-based Brown-Forman Corp., is launching a coast-to-coast “Live at the Landmark” concert series beginning April 8.
House Spirits Distillery launched Westward Oregon Straight Malt Whiskey, which is an original malt whiskey that was inspired by the Irish tradition but crafted in an American style.
Beam Inc., the owner of Kilbeggan Distillery in Westmeath, Ireland, invested in marketing support and infrastructure updates to the whiskey landmark to help promote it as a tourism destination.
Diageo North America launched Crown Royal Maple Finished whiskey, which is the company’s original Crown Royal whiskey infused with natural maple flavor achieved through a proprietary maple toasted oak finishing process.
Big Bottom Whiskey changed the label of its American Straight Bourbon Whiskey and Port Cask Finish bourbon whiskey to better represent the company’s native state and namesake — an old forest located in Clackamas County, Ore., the company says.