Marketing promotions aim to preserve Hispanic heritage, feed the hungry
November 15, 2013
To celebrate the fall equinox, Dogfish Head Craft Brewery brewed a beer that is made with lunar meteorites that have been crushed into dust then steeped like tea in an Oktoberfest-style beer.
Prestige Imports LLC partnered with Wildlife Forever, the nonprofit conservation arm of the North American Hunting & Fishing Clubs, in the design, production and marketing of Rod & Rifle Bourbon and American Blended Whiskey.
Heaven Hill Distilleries Inc. is capitalizing on consumers’ increased interest in hot and spicy foods and beverages with the launch of Cinerator Hot Cinnamon Flavored Whiskey.
Georgetown Trading Co. launched Pow-wow Botanical Rye, which is a straight rye whiskey that is infused in small batches with saffron, orange peel and other whole botanicals.
Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.