Doritos, a brand of Purchase, N.Y.-based PepsiCo, unveiled its collaboration with global flavor innovator Empirical, Copenhagen, Denmark, with the launch of Empirical x Doritos Nacho Cheese Spirit.
In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.
Irish whiskey among top-performing spirits category in U.S.
March 17, 2023
With a smooth and delicate flavor thanks to a three-time distillation process, it has become “a favorite among consumers who are looking for a whiskey that is complex, yet approachable.”
Poll data identifies consumer preferences driving RTD market
September 16, 2022
The Spirits Council of the United States (DISCUS), Washington, D.C., issued its research report analyzing the rapid growth of spirits-based ready-to-drink (RTD) cocktails and consumer RTD preferences.
Ready-to-Drink cocktail brand introduces infused tequilas crafted from 100% Blue Weber Agave
August 12, 2022
Rancho La Gloria, a brand of MPL NV Brands, Sausalito, Calif., announced its expansion into the spirits category with the launch of premium Infused Tequilas.
As winter arrives and the holiday spirit is in the air, consumers are returning to bars and restaurants seeking premium sparkling wines, Champagne and cocktails.
Ready-to-drink seltzer centric spirits, generally made from a vodka or tequila base, and RTD premixed cocktails are exploding in size and innovation, as consumers seek convenient, on-the-go options.
In the midst of the launch of several new products, Tequila Cazadores offers an immersion experience highlighting the brand’s history, sustainability practices and the standards that go into its premium status.
The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.