happy coffee launches cans inspired by ‘Avengers: Doomsday’

Robert Downey Jr. and Craig Dubitsky, co-founders of happy, introduced a collector’s edition ready-to-drink (RTD) coffee line in collaboration with Marvel Studios’ “Avengers: Doomsday,” in theaters beginning Dec. 18.
“Doomsday is coming. We brought coffee,” Downey said in a statement. “Eight cans, eight characters, zero spoilers.”
Wishing Marvel fans and coffee enthusiasts alike a “happy Doomsday,” the collaboration offers eight collectible can designs, featuring legends of the Marvel Cinematic Universe, including Black Panther, Captain America, Gambit, Mister Fantastic, Mystique, The Thing, Thor, and, Doctor Doom, played by happy co-founder Downey.
“When the stakes are this high, every hero needs the right fuel,” said Holly Frank, vice president of global marketing partnerships and promotions for Disney, in a statement. “As fans gear up to see ‘Avengers: Doomsday’ in theaters, happy is giving them a fun way to get charged up and ready for their next adventure.”
The lineup features four of happy’s most popular RTD options: Classic and Tahitian Vanilla cold brews as well as Vanilla and Chocolatey Chip lattes. The coffee come in 11-ounce cans printed with high-resolution, tactile graphics.
“A company called happy collaborating with a movie called Doomsday felt too perfect to pass up,” Dubitsky said in a statement. “Great films like this create anticipation, participation, connection and, ultimately, joy. That’s the business we’re in, too. Coffee is our first delivery system, with plenty more ways to deliver that feeling ahead.”
Consumers can find these special-edition cans rolling out across key retailers nationwide, including all Albertsons banners, Amazon, HEB, Kroger Stores, pOpshelf, Raley’s Supermarkets, Schnuck’s, Sheets, and select CVS and Target locations. Availability and can designs might vary by retailer.
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