5-hour ENERGY, a brand of Living Essentials, Farmington Hills, Mich., announced the launch of 1-hour ENERGY, its smallest-ever innovation to help conquer Daylight Saving Time, it says.

Created in the brand’s iconic Grape flavor, a 1-hour ENERGY shot is the tiny pick-me-up consumers need to get out of bed and out into the world, the company says. This 0.5-ounce bottle offers that extra boost when you’re down an hour, giving you back all the feelings of energy those clocks stole from you, it adds.

“At 5-hour ENERGY, we’re all getting what makes you tick and making sure you never run out of steam,” said Jeff Sigouin, president and chief operating officer of Living Essentials, in a statement.  “That’s why we created 1-hour ENERGY — to tackle that yearly energy slump with a fun, fast fix. Because let’s be real — the best things really do come in tiny packages.”

For the second year in a row, 5-hour ENERGY is partnering with the Father of Time, Flavor Flav. The rapper, ultimate hype man, and 5-hour ENERGY fan will be setting his signature clock necklace to energy o’clock, bringing excitement to the campaign through a series of media appearances and activations, the company says.

Consumers will have a chance to get their hands on their own bottle of 1-hour ENERGY straight from the Father of Time himself on the streets of New York City. On Monday, March 10, Flavor Flav will be surprising unsuspecting commuters throughout NYC, the company notes.

“It’s true— even ya boi gets tired from Daylight Saving Time,” Flavor Flav added. “I’m so hyped to be back partnering with 5-hour ENERGY to help everyone keep their energy levels at a 10, even with one less hour in the day. Between my favorite Grape flavor, my decked out custom clock, and the chance to surprise fans, it feels like 1-hour ENERGY was made just for me.”

Available at 5hourENERGY.com, 1-hour ENERGY is free with any 5-hour ENERGY product purchased online, while supplies last